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Category Archives: Online Marketing

Help….We Need Email Marketing Standards Now!

December 15, 2010 Chase S. Rogers No comments

Email marketing is going strong, and so is the ever popular HTML email format. For people and business’s that create these this is their desired choice since they can make an email look professionally designed and branded.

However…there is a problem. Not all email clients are at the same level, and display the same information. This is a similar problem that web browsers have.

Even though emails use HTML, it’s not quite the same as a web page. Unfortunately, email clients HTML email rendering has been left in 1998. Getting even a relatively simple design to work in the 10 or 12 major email clients can be a very frustrating task, and support is getting worse, not better.

HTML email is here to stay…for now.

Even though designers (particularly web standards designers), cringe at HTML emails, the use of HTML emails has greatly increased.

Some major reasons for that is

- HTML emails can be a better experience
- HTML email gets results
- Every popular email client sends HTML email

Even in the world of social media, email is consider one of the top social media connect point to customers.

How iPads and Tablets Will Rule the World

December 04, 2010 Chase S. Rogers No comments

With 13 million iPads sold this year, it’s hard to believe that the release of the iPad was just last April. My initial though, like many, was this is just an iTouch on “steriods.” For the first few months that’s exactly what it seemed to be. It looked like an iTouch, it functioned like an iTouch, it must be… a very large iTouch.

At first thought, was this just a reader that one-ups the Kindle. Why get a slim black and white pad that only reads when you can get a colorized little computer.

Many iPhone app developers sent out press releases stating that they were creating larger versions of their apps escpecially for the iPad.

I had to run down to my local Apple store to check it out. Very cool in appearance and feeling. I though , this is sleek, very Star Trekkie. At a sharp $500-$800, way too much for yet an other toy.

The Big Fight Over Your Local Advertising Dollars

May 19, 2010 admin No comments

Local online advertising is growing into big business. With ad revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey.

As the slow decline of traditional advertising dollars shift to digital media buys, there is a battle brewing between the Internet big boys and social networks. All, of which, are trying to carve their own niche and gain the local advertising dollar.

Google’s re-branding of it business center to Google Places was the gun-shot to begin the race.

Facebook, Twitter, Google, Microsoft, Foursquare, Yelp and even Apple are all stepping up their local advertisement game. Google already offers a new advertising program called Tags. For $25 per month you can make your business stand out in Google Maps