Local online advertising is growing into big business. With ad revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey.
As the slow decline of traditional advertising dollars shift to digital media buys, there is a battle brewing between the Internet big boys and social networks. All, of which, are trying to carve their own niche and gain the local advertising dollar.
Google’s re-branding of it business center to Google Places was the gun-shot to begin the race.
Facebook, Twitter, Google, Microsoft, Foursquare, Yelp and even Apple are all stepping up their local advertisement game. Google already offers a new advertising program called Tags. For $25 per month you can make your business stand out in Google Maps
